Ethnocentrism and Intergroup Attitudes: East African Evidence - Marilynn B. Brewer & Donald T. CampbellNew York, London, Sydney & Toronto: John Wiley & Sons, 1976, Hardback in Dust Wrapper.
Condition: Very Good — in Poor Dust Wrapper. Edges of the dust wrapper somewhat frayed, heavily sunned at the spine. One leaf poorly trimmed at the corner.
Number 2 in the series. Contains: Charts; Graphs; Maps; Tables; References; Appendices ;
From the cover: “Familiar enemies are more highly regarded than strangers. That is one of the many dynamics of African intergroup relations reported in Ethnocentrism and Intergroup Attitudes — dynamics which can be applied to intergroup relations on a worldwide scale.
This work contains the data from a massive, ten-year study of tribal interrelations and perceptions in East Africa. The authors use interview- and questionnaire-based data for fifty persons in each of thirty ethnic groups as the base from which to formulate their theories. The study establishes in-group and out-group patterns, taps political feelings of ethnic and regional competitiveness, assesses and correlates intergroup attraction and perception, and provides — both as indications of the work’s empiricism and as a starting point for further investigation — complete matrices for the data.
The volume concludes with implications for a unified theory of ethnocentrism which is firmly anchored in the data. The theory will lend itself to wide application in other fields of social science, which rely for some of their primary conclusions about human behavior on sound data relating to the interaction of people in groups. As a result of the comprehensive data presented in this volume, new conclusions can be drawn relating to social distance between and among groups, intergroup prejudice and its effects on members’ attitudes, nationalism, and tribalism.
The survey data will greatly benefit psychologists, anthropologists, ethnographers, behavioural scientists, cross-cultural specialists, and students and researchers in group attitudes, racial studies, and the peoples of Africa.”