Brandstand: Strategies for Retail Brand Building - Arthur A. Winters, Peggy Fincher Winters & Carole PaulNew York: Visual Reference Publications, Inc., 2002, Hardback in Dust Wrapper.
Condition: Very Good — in Good Dust Wrapper. Dust wrapper snagged at the head of the spine with an untidy tear to the same. Text complete, clean and tight.
Illustrated by way of: Glossary; Colour Photographs;