Managing the Message - Peter HobdayLondon: London House, 2000, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper. Gently bruised at the spine ends and corners with commensurate wear to the dust wrapper. Edges of the text block lightly tanned.
From the cover: “Question: when is a textbook, not a text book? Answer: when the writer does not ‘lecture’ on the range of experiences and observations in a style which is tutorial and dull, but is entertaining and discursive.
Peter Hobday is one of Britain’s best known broadcasters who has spent much of his career experiencing people ‘managing the message’. Across his studio table he has interviewed world political leaders, union bosses, the PR chiefs of top international companies and the representatives of pressure groups, each seeking to influence how their case is put across by the media. He has seen supremely efficient message managers and abject failures.
We can all recall politicians squirming under the pressure from the media interviewer, desperately trying to stay ‘on the message,’ arguing the case he wants to make rather than being led the way of the questioner. We can recall the PR disasters which have befallen manufacturers whose spokesman has got the ‘message’ wrong, perhaps only by the poor use of words. And the campaigner, who stridently calls for us to listen to his viewpoint, can either cause us to cheer or sneer, depending on how well he puts his message across.
This is a book from the cutting edge of the media that will enthral anyone with connections with that industry. It will, however, also instruct and entertain the most ambitious of young managers with PR responsibilities or the company boss who wants to know how to use good news and be ready to protect himself from the effects of the bad. It will even assist the village group seeking to promote (or stop) the building of a by-pass! For any observer of the modern world it will provide a salutary lesson on its power of the media whilst confirming that it can be influenced by those with a well-defined strategy and efficient message.”