How to Design Trade Marks and Logos - John Murphy; Michael Rowe;Phaidon, 1988, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper. Pin hole to the spine of the dust wrapper otherwise a very well presented copy.
From the cover: “Trademarks and logos have never before been worth so much to large and small companies alike. While a well-designed logo can make a company, a poorly designed one can break it, and you, the designer, are vital in ensuring the success of these corporate symbols. This book will teach you the skills and the know-how you need to ensure creative and financial rewards when designing them.
How to Design Trademarks and Logos unveils the mystery that has always surrounded the creation of corporate identities. It describes the whole process -design and conceptualization, idea editing and refinement, product placement, strategy development, and even the legal aspects of implementing your work in the market place.
Through case studies, samples of actual trademarks and logos and insightful tips gleaned from top design studios world-wide, you will arm yourself with the knowledge you need to move to the forefront in this competitive field. You will be able to examine such high-profile logos as Coca-Cola, Mercedes and Shell and see exactly how they were created and why they are successful. You will also discover the constraints involved in creating distinctive designs for smaller companies. You will learn how to develop good client relationships, hire outside specialists and update designs.
In all, How to Design Trademarks and Logos is a complete guide to creating visually exciting, effective symbols that are successful for your client, and for your career.”