Influencing Voters: A Study of Campaign Rationality - Richard RoseFaber & Faber, 1967, Hardback in Dust Wrapper.
Condition: Very Good — in Good+ Dust Wrapper. Dust wrapper a little rubbed at the edges with fading to the spine and onto the margins of the panels. Price Clipped. Leans slightly. Text complete, clean and tight.
From the cover: “Efforts to influence voters by expensive and novel public relations techniques have been increasing rapidly. In 1959, the Conservatives were accused of selling Mr. Macmillan as if he were a detergent. By 1964, the Labour Party too had enlisted the aid of professional advertising men. At both elections, the steel companies and Aims of Industry sought to sway voters by publicity attacking Labour’s policy of nationali zation. The 1959 campaigns cost about £2,000,000; in 1964 the cost rose to approximately £3,000,000.
Richard Rose has written a thorough and objective analysis of the motives, the methods, and the mistakes of such campaigns to influence voters. The study is based upon intensive interviews with politicians, steel company executives and professional public relations men, as well as detailed records of advertising campaigns, patterns of expenditure and information about voting behaviour. It also includes a chapter on Presiden tial campaigns in America.
This enlightening analysis of the so-called ‘hidden persuaders’ shows that the functions of propaganda are often very different from their ostensible purpose.
Professor Rose is particularly quali fied to write about the subject, for before beginning an academic career in this country he worked in political public relations in America. He is also Election Correspondent of The Times.”