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Consumer Behaviour: A European Perspective - Michael Solomon, Gary Bamossy & Søren Askegaard

Prentice Hall Europe, 1999, Paperback.
Condition: Very Good. Lightly rubbed at the tips of the wrappers. Text complete, clean and tight.

Contains a glossary of terms. First in this, paperback, edition. From the cover: “Consumer Behaviour: A European Perspective satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues, illustrative examples, data and research concerning European markets and consumer behaviour. Written in parallel with the revision of the highly-acclaimed and successful US edition, the text has been significantly revised to examine the diversity of European values, popular culture, lifestyles and consumption, and their role and relationship in formulating marketing strategy. The five-part micro-to-macro ‘wheel’ structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest attitude and demographic data for profiling European consumers..” The text also includes the following features:

• European country-specific, pan-European and global applications and examples

• Full-colour illustrations, advertisements and text design

• Chapter-opening consumer vignettes, highlighted key terms and consumer behaviour challenge questions

• Comprehensive, integrative case study problems


Size: 9¾" x 7½". [XVIII] 590 pages.
£25.00