The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits - Adrian J. Slywotzky & David J. Morrison with Bob AndelmanTimes Business, 1997, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper. A little rubbing to the edges of the dust wrapper.
From the cover: “Why do some companies create sustained, superior profits year after year? Why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry?
Why do others languish as their traditional way of doing business turns into a no-profit zone?
The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
It reveals the profit strategies of twelve of today’s great success stories — a group of companies and executives that have created over $700 billion in market value for their shareholders. More important, it shows the lessons that can be learned from the business design of these companies — adaptations that enabled them to always be several steps ahead of competitors in meeting customer priorities..”