Customer is King — How to Exceed Their Expectations - Robert CravenVirgin, 2002, Paperback.
Condition: Very Good. Gently rubbed at the edges of the spine and wraps. Previous owners' inscription to the first blank which is also slightly creased. Text complete, clean and tight.
From the cover: “Successful business hinges on the satisfaction of the customer. But in such a competitive climate how do you make your business stand out from the crowd? What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you’ll find: checklists and worksheets; case studies of real businesses; frequently asked questions Mentor and consultant Robert Craven has worked on the Marketing Council’s ‘Grow with Marketing’ programme to develop materials for business advisers and their clients.”
Foreword or introduction by Sir Richard Branson. Size: C Format (8½" x 5¼"). 214 pages.