Exploring Corporate Strategy - Gerry Johnson; Kevan Scholes;Prentice Hall, 2002, Paperback.
Condition: Very Good. Gently rubbed at the edges of the spine and wraps. Edges of the text block lightly tanned. Text complete, clean and tight. The cover mentions a CD but none present with this copy.
6th Edition. From the cover: “Exploring Corporate Strategy is Europe's leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Features: Combines analytic and process views of strategy; Heavily informed by research in the field; Links theory and practice through over 80 one-page illustrations and 11 chapter end case examples; Many globally known organisations (e.g. AOL/Time Warner, Honda, Virgin, Madonna, British Airways, BBC); Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia;”
Size: 9¾" x 7½". 607 pages.